JCPenney

Integrated marketing campaign developed and pitched to JCPenney for the American Advertising Federation's NSAC.

Role: Media / Strategy / Copywriting
Team: University of Oregon's Upstream Advertising

JCPenney Campaign NSAC 2011 - University of Oregon
JCPenney Campaign NSAC 2011 - University of Oregon

Integrated campaign book developed and pitched to JCPenney for the American Advertising Federation's NSAC. Crafted by University of Oregon's Upstream Advertising.

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